Brand Identity
Logo Suite — Final (8 Variants)
Primary, reversed, monochrome dark/light, cream-bg, icon, icon-red, favicon. Navy #141E3C / Red #DC3545 / Cream #F5F0EB.
Brand Guidelines — Final
Full brand system documentation. Color palette, typography, logo usage, photography guidelines.
Brand Guidelines — V1
First pass brand guidelines document. Superseded by final version.
Brand Guide — V2 Exploration
Second round brand guide exploration with updated system refinements.
Sweatshirt Design
Branded sweatshirt exploration. Logo lockup for merchandise.
Hat Design
Branded hat/cap embroidery exploration for merch or staff uniforms.
Business Card
Business card design exploration for BoardBite team.
Brochure / Leave-Behind
Sales brochure for restaurant outreach. Print and digital use.
Web Builds
Launch Website
Full public-facing landing page. Hero, ticker, stats, how it works, features, pricing, contact. Ready to deploy to boardbite.co.
Food Photography Service Page
Add-on service landing page targeting independent restaurants needing professional food photos.
Investor / Pitch Deck
Investor presentation. Needed before Apr 29 pitch calls. Problem, solution, market, traction, ask.
Customer / Sales Deck
Restaurant-facing sales presentation. Focused on ROI, ease of install, support model.
Menu Displays & Templates
Demo Menu — V1
Live interactive menu demo. Pants & Stairs restaurant template. TV-optimized display.
Pants Stairs Menu Display
Full-screen restaurant menu board display. Demo client: Pants and Stairs.
Menu Template — Bold
Bold style menu board template. High contrast, large type, sports bar / fast casual.
Menu Template — Classic
Classic / traditional menu board template. Elegant type, suited for full-service dining.
Menu Template — Editorial
Editorial magazine-style menu board. Photography-forward, premium / farm-to-table positioning.
Tech Builds & 3D Assets
Dashboard Mockup
Restaurant owner dashboard UI mockup. Menu management, analytics, device status.
3D Burger Promo Asset
Animated 3D promo element for use in pitch deck or social media content.
3D Burger Render
Detailed 3D food render. Demonstrates the kind of photography/3D content BoardBite can enable.
3D Menu Board Viewer
Interactive 3D viewer showing the physical Pi-powered menu board hardware in context.
Research & Strategy
Competitive Landscape Analysis
Full competitor audit: Omnivore, Spothopper, Yelp, Toast, Square, MustHaveMenus. Positioning gaps identified.
Customer Personas
ICP research. Independent restaurant owners segmented by volume, tech comfort, and menu complexity.
Industry Trends
Digital menu adoption, QSR tech trends, Pi hardware market, restaurant tech spending patterns.
Tech Stack Research
Pi hardware, display protocols, menu CMS options, Square API, real-time update architecture.
Product Requirements Document
Full PRD. Features, user stories, technical specs, integration requirements, launch milestones.
pSEO Keyword Data
Programmatic SEO keyword targets. Location + category combinations for organic restaurant discovery.
Sales & Outreach
Restaurant Call List
Curated list of target independent restaurants for outreach. Contact info, segment, priority tier.
Order Spreadsheet
Full launch demo kit BOM. Boards, knives, cheese, crackers, props, Pi hardware. ~$491 food+props / ~$603 total. Amazon links included.
Ad Creative — 5 Platforms
Ad creative briefs and copy across Facebook, Instagram, Google, LinkedIn, TikTok.
Social Media Strategy
30-day social content calendar. Platform strategy, posting cadence, content pillars for brand launch.
Hardware Spec
Raspberry Pi rig spec, TV mounting options, connectivity requirements, total BOM cost breakdown.
Pending — Not Started
pSEO Landing Pages
Programmatic SEO pages targeting "digital menu board [city]" and "restaurant menu display [category]". Data in pseo-data.json.
Food Photography Session
Real product photography on Pi demo rig. Calendar: Apr 21. Prompts and shot list ready in assets/.